Direct Mail Awareness Campaign

The metric system lacks appreciation from the majority of the American public, outing them from nearly all of the rest of the world. The United States is one of only two nations on Earth that continue to use the
irregular, illogical imperial system.

This direct mail piece uses looping visuals to direct the ricipient through a brief history of the metric system, as well as its place in both America and the world at large. A second side describes in detail the untapped
advantages of the metric system, and finally presses once and for all for metric’s overdue adoption.