Skin Cancer Awareness Campaign

Though persons of color are statistically less prone to skin cancer, there is still a health crisis at work. Since skin cancer is not something that most POC expect, they don’t look for it, which means that when the cancer is finally noticed, it is often too late.

This ad campaign is designed to reach numerous touchpoints for distinct, likely niche demographics, including what blue-collar workers might see on the way to work and family members who worry for each other’s health. Strong focus is put on a tagline and hashtag that is starkly contrasted and eye-catching, as well as emotionally bleak.